About
IHSAR is more than a fashion label—it is a reflection of heritage, identity, and mindful living.
Founded by Chairperson and Co-Founder Rashi Katta alongside her daughter and Co-Founder Samriddhi Katta, IHSAR brings together the wisdom of tradition and the perspective of a new generation. The brand was born from a shared vision to create clothing that celebrates Indian heritage while seamlessly fitting into modern lifestyles.
Growing up opposite Jaipur’s iconic Hawa Mahal, Rashi was surrounded by the beauty of timeless architecture, vibrant craftsmanship, and the spirit of Rajasthan’s celebrated festivals. Among them, Gangaur has always held a special place in her heart—a festival that honors devotion, femininity, and the divine union of Lord Shiva and Goddess Gauri. Her deep connection to Rajasthan’s culture and traditions forms the foundation of IHSAR.
Samriddhi represents the evolving spirit of the brand. With a keen eye for contemporary fashion, design, and the changing needs of modern individuals, she brings a fresh perspective that complements Rashi’s deep-rooted cultural inspiration. Passionate about creating clothing that feels relevant, versatile, and effortless, Samriddhi focuses on translating traditional influences into silhouettes that fit seamlessly into everyday life. Her vision helps shape IHSAR into a brand that speaks to a new generation—one that values both heritage and individuality.
Together, the mother-daughter duo creates a unique balance of experience and innovation. While Rashi draws inspiration from Rajasthan’s rich traditions, festivals, and timeless aesthetics, Samriddhi reimagines these influences through a modern lens, ensuring every collection feels both meaningful and wearable. Their shared commitment to authenticity, quality, and conscious fashion lies at the heart of everything IHSAR creates.
The name IHSAR carries a deeply personal meaning. In the context of Gangaur, Ihsar refers to Lord Shiva in his calm and serene form—a symbol of balance, strength, wisdom, and inner peace. The name also shares a unique connection with the brand’s Chairperson: when read in reverse, IHSAR becomes RASHI. This dual symbolism beautifully intertwines personal identity with cultural heritage, forming the soul of the brand.
Just as Lord Shiva is often depicted with the crescent moon adorning his head, IHSAR embraces the harmony of the sun and moon—strength and softness, tradition and modernity, stillness and movement. These contrasts inspire every collection, creating pieces that feel both rooted and contemporary.
At IHSAR, we believe clothing should be effortless, breathable, timeless, and versatile. Our collections are crafted exclusively from natural fabrics such as cotton, modal, and linen, chosen for their comfort, longevity, and connection to conscious living. Through elevated everyday silhouettes, we reimagine traditional influences for the modern generation, creating garments that can be styled and worn anywhere—from everyday moments and workdays to celebrations, travel, and special occasions.
Every piece from IHSAR is thoughtfully designed to move with you, offering comfort without compromising on elegance. Guided by Samriddhi’s understanding of contemporary lifestyles and Rashi’s appreciation for enduring craftsmanship, our approach is rooted in creating wardrobe essentials that transcend seasons, trends, and occasions.
Every piece from IHSAR carries a story—of Rajasthan, of craftsmanship, of thoughtful design, and of celebrating culture in a way that feels relevant today.
Celebrating culture in a way that feels relevant today ~ IHSAR