From the house of Gaurav Katta
Founded by Rashi Katta alongside her daughter and Co-Founder Samriddhi Katta, iHSAR is a contemporary Indian fashion brand built on a shared vision: clothing that celebrates heritage while fitting seamlessly into modern life. Rooted in tradition yet designed for today, iHSAR reimagines Indian culture through elevated, everyday wear for the modern generation.
CO-FOUNDER JOURNEY
Samriddhi Katta
Bringing a fresh, contemporary perspective, Samriddhi transforms these traditional influences into versatile silhouettes built for modern lifestyles — everyday wear, travel, work, and celebration. Her role shapes how iHSAR speaks to today's wardrobe: reimagining heritage craftsmanship through a modern, relevant lens without losing what makes it timeless.
FOUNDER JOURNEY
Rashi Katta
Deeply inspired by Rajasthan's rich culture, Rashi grew up opposite Jaipur's iconic Hawa Mahal, surrounded by timeless architecture, craftsmanship, and traditions like Gangaur — a celebration that continues to inspire the soul of the brand. As Co-Founder of Gaurav Katta Couture, a brand represented by the sun, her work has long reflected boldness, energy, confidence, and powerful expression. With iHSAR, she embraces the opposite force — the moon — representing calmness, intuition, balance, and thoughtful creation.
Why the Name
The name iHSAR draws from Gangaur, where it refers to Lord Shiva in his calm, serene form — symbolizing balance, wisdom, and inner peace. The brand is represented by the moon, inspired by the crescent adorning Lord Shiva's head — a quiet counterpart to the sun that defines Gaurav Katta Couture. Together, these two energies define iHSAR's philosophy: strength with softness, tradition with modernity.
How We Build
Every iHSAR piece begins with the same intent shared between mother and daughter — a conversation about heritage, followed by hours of thought on how it translates into something wearable today. Crafted exclusively from natural fabrics like cotton, linen, and modal, our collections blend traditional Indian craftsmanship with contemporary design, creating wardrobe essentials made for conscious living.
Every piece carries a story — of craftsmanship, heritage, thoughtful design, and culture made relevant today.
~ iHSAR